Core Insights - The Golden Week holiday is becoming a significant opportunity for home renovation, with increasing demand for both partial and complete home upgrades as consumers reassess their living environments [1] - China's housing stock exceeds 650 billion square meters, with approximately 45% built before 2000, highlighting a substantial need for renovation due to outdated layouts and deteriorating conditions [1] Company Overview - Lamett has pioneered the stone crystal category, launching the world's first stone crystal flooring in 2016 and expanding to a comprehensive solution with the introduction of stone crystal cabinet boards in 2024 [5][9] - The company emphasizes health, safety, comfort, and environmental sustainability in its product offerings, aiming to redefine standards in flooring materials [9] Product Features - Lamett's stone crystal products are designed to address common renovation challenges, such as formaldehyde release and lengthy construction times, by utilizing natural limestone and resin crystals without adhesives [2][4] - The materials are highly adaptable, allowing for easy installation over uneven surfaces and featuring a unique double-lock system for precise seams, catering to the demand for quick and efficient renovations [2][4] Market Potential - The renovation market in China is projected to exceed one trillion yuan in the next decade, driven by urban renewal policies, making it a key growth area for the building materials industry [8] - Lamett's strategic positioning includes over 10 factories and sales offices globally, with operations in more than 80 countries, providing a robust foundation for capturing market share in the renovation sector [8][9] Customer Assurance - The introduction of a "7-day no-reason return" policy enhances customer confidence in purchasing Lamett's products, significantly reducing decision-making risks [8] - Lamett is actively recruiting partners for its renovation stores, promoting a model that promises high returns with low investment, targeting the burgeoning renovation market [8]
十一黄金周迎旧房焕新潮,Lamett乐迈石晶无醛快装引领健康升级
Sou Hu Wang·2025-09-22 11:26