Core Viewpoint - Gamehaus Holdings is launching the "Gamehaus 2.0" strategic upgrade plan to enhance its game publishing model by integrating the entire game lifecycle and improving efficiency through a standardized service platform [1][9]. Industry Pain Points - The gaming industry faces challenges in predicting hit games, with traditional publishing relying on a linear "betting" model that results in inefficiencies and data silos [2]. - Gamehaus aims to address these issues by redefining the role of publishers as integrators of the entire game lifecycle, thereby enhancing resource allocation and data integration [2]. Company Mission and Vision - Gamehaus has established a new mission to act as a bridge between global developers and players, ensuring that creative games reach their audience [3]. - The vision is to become the preferred partner for global creative game teams, focusing on producing groundbreaking works that redefine player experiences [3]. Lifecycle Integration and Business Model - Gamehaus will manage the entire value chain of game development, from ideation to monetization, moving away from traditional linear models [4]. - The company is building a global, multi-tiered creative supply chain through various strategies, including partnerships and acquisitions [4]. Role in Creative Validation - In the initial creative validation phase, Gamehaus acts like a Hollywood producer, sourcing creative options and allowing small teams to focus on prototype validation [5]. - The company then transitions successful prototypes to larger teams for further development and global scaling [5]. GBS Platform and "Three Powers" Model - Gamehaus has developed the Gamehaus Business System (GBS) to provide comprehensive support to creative teams, enhancing their operational capabilities [6][7]. - The GBS encompasses three key components: value discovery, ecosystem empowerment, and value amplification, creating a synergistic effect [7]. AI Integration and Project Development - Gamehaus is actively integrating AI technologies into its GBS platform to enhance operational efficiency and project development [8]. - Collaborations with European studios have led to the advancement of creative projects, with a focus on leveraging AI for improved game development processes [8]. Future Outlook - Gamehaus 2.0 aims to redefine the standards of the global gaming creative industry, establishing a replicable methodology for success in game publishing [9].
从全球创意到长期运营:Gamehaus以供应链整合与GBS中台重塑手游发行
Sou Hu Wang·2025-09-22 11:26