Synergy CHC (NASDAQ: SNYR) Taps Former Coca-Cola Executive to Lead Strategic Partnerships; Appoints Veteran Costco Buyer to Board of Directors

Leadership Changes - Scott Woodburn has been appointed as Head of Strategic Partnerships to drive the expansion of Synergy's functional beverages, resigning from the Board [1][2] - Teresa Thompson has been appointed to the Board of Directors, bringing nearly 40 years of retail expertise, particularly in vitamins and supplements [1][3] Expertise and Experience - Woodburn has over 30 years of executive leadership experience in the beverage and consumer goods industries, including roles at Coca-Cola and Fuling USA, and is expected to accelerate Synergy's beverage innovation [2][3] - Thompson's experience includes 29 years as a Pharmacy OTC Buyer at Costco, where she managed the vitamins and supplements categories, enhancing vendor relationships and product assortments [3][4] Strategic Focus - The company is focusing on the functional beverage market with the launch of FOCUSfactor Energy Drinks, which contain B-vitamins and nootropics aimed at enhancing mental clarity and clean energy [4][5] - FOCUSfactor is already established in major retailers across the U.S., Canada, and the U.K., and the company aims to expand its reach in wellness and functional nutrition [4][5] Market Potential - The global energy and wellness drinks market is valued at over $100 billion, presenting significant growth opportunities for Synergy [2][3] - The company is gaining momentum and aims for scalable, long-term growth in the functional beverage sector [5]