The younger consumer boom: Amex and luxury brands pursue Gen Z and millennials

Good morning. Winning customers who stay with a brand for decades has become an important strategy for financial institutions and retailers.For American Express, that means tailoring offerings to affluent, adventure-seeking customers in their mid-20s to mid-40s. In a new Fortune article, my colleague Shawn Tully spoke with American Express CEO Steve Squeri about enhancements to the company’s U.S. Consumer and Business Platinum Cards. Squeri also explains how he’s targeting Gen Z and millennials.Dining was t ...