Beyond Oil Appoints Michael Nemirow as President, North America

Core Insights - Beyond Oil Ltd. has appointed Michael Nemirow as President of North America to accelerate growth and scale operations in the region [1][2][3] - The company aims to enhance its market presence in North America, particularly the U.S., which is identified as a strategic growth market [2][3] - Nemirow's previous experience as a Strategic Advisor has been pivotal in shaping the company's North American go-to-market strategy [2][3] Company Strategy - The appointment of Nemirow reflects a sharpened focus on commercial activities, including sales, customer success, and distributor partnerships in North America [2] - Beyond Oil is already serving paying customers across the U.S. and has established a dedicated team for sales and customer success [3] - The company has launched pilot programs with prominent foodservice brands and secured a strategic partnership with West Coast Reduction Ltd. to enhance its commercial presence [2][3] Leadership and Experience - Michael Nemirow brings extensive experience from various sectors, including distribution and manufacturing, and has a proven track record in scaling businesses [4] - His leadership at Greenstar Plant Products, Inc. involved transforming the company and establishing it as a recognized manufacturer in the plant nutrients sector [4] - Nemirow's understanding of the company's product and market potential is expected to drive significant growth in North America [3][4] Company Overview - Beyond Oil Ltd. focuses on food-tech innovations aimed at reducing health risks associated with fried food while improving sustainability and reducing operational costs [7] - The company's patented technology addresses health concerns related to reused frying oil, which is prevalent in the food industry [7] - Beyond Oil's solutions are backed by extensive research highlighting their benefits in mitigating health risks and improving food quality [7]