全民营销！推荐成交一套“奖励”数万元，中山发力吸引港澳居民买房

Core Insights - The opening of the Shenzhen-Zhongshan Channel has led to a noticeable increase in homebuyers from Hong Kong, with Hong Kong clients accounting for 20% of the inquiries [1] - The Zhongshan Housing and Urban-Rural Development Bureau has launched a marketing campaign targeting the Hong Kong and Macau markets for 2025, expanding the scope of the "New Zhongshan Residents Settling in Zhongshan" initiative [1] - The campaign includes cash rewards for successful referrals of Hong Kong and Macau residents purchasing new properties in Zhongshan, with a minimum total cash reward of 3% of the purchase price [1] Summary by Sections Marketing Campaign - The marketing campaign will run from September 17, 2025, to March 31, 2026, offering a 1% cash reward from the Zhongshan Housing Bureau and at least a 2% reward from real estate companies for successful referrals [1] - This initiative aims to encourage more transactions in the real estate market, particularly during the traditional peak season of "Golden September and Silver October" [2] Buyer Incentives - From September 17, 2025, to October 31, 2025, all buyers of new homes in Zhongshan will receive tiered cash subsidies based on their qualifications, ranging from 1% to 2.5% of the purchase price [2] - The incentives are designed to attract top talent and professionals, with specific percentages allocated based on their qualifications and employment status [2] Market Trends - The real estate market in Zhongshan has seen a decline in transaction volume and prices, with August 2023 data showing a total of 118,900 square meters of new homes sold at an average price of 12,200 yuan per square meter, a year-on-year decrease of 5.54% [2] - The market is experiencing a rebound in viewing activity, with a 57% increase in new home viewings last week, reaching the second-highest level of the year [2] - The primary motivation for Hong Kong residents purchasing properties in Zhongshan is for retirement or personal residence rather than investment [3]