Lavazza creates digital unit amid exec changes

Core Insights - Lavazza is launching a new digital unit as part of a series of executive changes aimed at enhancing brand development, product innovation, and digital transformation [1] - The new digital transformation unit will be led by Paola Francesca Scarpa, focusing on advanced technologies such as AI [2] - Carlo Colpo has been appointed as chief marketing officer, while Pietro Mazzà will take on the role of chief innovation, sustainability & institutional relations officer [3][4] Executive Changes - Paola Francesca Scarpa, previously managing director at Boston Consulting Group, will manage the new digital transformation unit [2] - Carlo Colpo, who has been with Lavazza since 2016, has been promoted to chief marketing officer [3] - Pietro Mazzà, who joined Lavazza in 2015, will oversee innovation and sustainability initiatives [4] Organizational Structure - All newly appointed executives will report directly to CEO Antonio Baravalle [6] - The restructuring is based on three key principles: brand development, product experience innovation, and digital transformation [1]