Workflow
从 “活下来” 到 “火起来” “京味文化” 新表达全球正当 “潮”
Zhong Guo Xin Wen Wang·2025-09-22 13:55

Core Viewpoint - Beijing is actively promoting and innovating "Beijing flavor culture," transforming traditional intangible cultural heritage into vibrant cultural symbols that resonate both nationally and internationally [1][7]. Group 1: Cultural Heritage Projects - Cao's Kite, with over 200 years of history, emphasizes craftsmanship and has been recognized as a national intangible cultural heritage since 2011. The third-generation inheritor is committed to community engagement and innovation through digital means [3][5]. - Jingtailan (Enamel) craftsmanship has been a national intangible cultural heritage since 2006. The Beijing Enamel Factory, as a key player, integrates traditional techniques with modern products and experiences, promoting cultural exchange through major events [4][5][6]. Group 2: Innovation and Modernization - The integration of traditional crafts with modern products, such as bookmarks and fridge magnets, showcases the innovative spirit of heritage projects like Cao's Kite [3]. - The Beijing Enamel Factory has developed new product lines and cultural events, enhancing the visibility of traditional crafts in contemporary settings [5][7]. Group 3: Cultural Engagement - Long-standing cultural venues like Chang'an Grand Theatre are attracting younger audiences through innovative programs and products, reflecting a growing cultural confidence among the youth [5][7]. - The active promotion of "Beijing flavor culture" through various channels is seen as a significant achievement in the construction of Beijing as a national cultural center [7].