Alphabet(US:GOOGL) 智通财经网·2025-09-22 13:55Core Viewpoint - A U.S. District Judge, Leoni Brinkman, will hold a hearing in Alexandria, Virginia, within the next two weeks regarding Google's online advertising monopoly case, focusing on remedies for anti-competitive behavior [1] Group 1: Legal Proceedings - The hearing will involve testimonies from Google employees, external advertisers, publishers, and industry experts to assist the court in evaluating remedies against Google's anti-competitive actions [1] - In April, Judge Brinkman ruled that Google holds a monopoly in the online advertising technology sectors of ad publishers and ad trading markets, violating antitrust laws [1] Group 2: Google's Advertising Business - Google's advertising operations include services for marketers to purchase ads, services for publishers to sell ads, and an ad trading platform where transactions are completed through auctions [1] Group 3: Government Actions - The U.S. Department of Justice is pushing for the court to mandate Google to divest its ad trading platform, AdX, which Google previously considered separating to address antitrust pressures in Europe and the U.S. [1] - The proposed divestiture by the Justice Department is viewed as destructive by Google [1] Group 4: Google's Response - Google's Vice President of Regulatory Affairs, Lee-Anne Muhlhan, stated that the Justice Department's lawsuit misunderstands the digital advertising mechanism and overlooks the increased competition and new entrants in the market [1] - She emphasized the need for remedies that address issues without disrupting the existing mechanisms, asserting that Google will actively defend its position in court [1]