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eBay to acquire social marketplace platform Tise
eBayeBay(US:EBAY) TechCrunchยท2025-09-22 14:45

Core Insights - eBay is acquiring Tise, a social marketplace focused on second-hand fashion and interior design items, with undisclosed financial terms [1] - The acquisition aims to attract Gen Z and millennial customers, enhancing eBay's consumer-to-consumer experience through Tise's community features [2][3] - eBay's strategy includes modernizing its platform, expanding social commerce tools, and strengthening its presence in the sustainable retail market [3] Company Overview - Tise, founded in 2014, has raised $45 million in funding and emphasizes making resale fun and inspiring for sustainability [4] - The deal is expected to close by the end of Q4 2025, subject to customary conditions [4] Strategic Implications - The acquisition is seen as a natural progression in eBay's investment in Tise, aimed at accelerating Tise's strategy and fostering innovation [3] - Tise's community-driven model aligns with eBay's vision to enhance its offerings and connect with younger consumers [4]