半年报亏损股价却创年内新高！蒙娜丽莎实控人之一兼董秘拟减持套现

Core Viewpoint - Mona Lisa's actual controller, Zhang Qikang, plans to reduce his shareholding by up to 1.5 million shares despite the company's stock price reaching a new high this year. The company has reported a net loss in the first half of the year, raising questions about the reasons behind the loss and the continuous increase in the secretary's salary [1][4]. Financial Performance - In the first half of 2025, Mona Lisa achieved revenue of 1.915 billion yuan, a year-on-year decrease of 17.96%, with net profit showing a loss of 5.6682 million yuan, a decline of 106.86% year-on-year [2]. - The decline in performance is attributed to three main factors: intense market competition leading to a drop in average selling prices, a significant reduction in tile orders due to the real estate sector entering a stock phase, and impairment provisions for assets showing signs of impairment [2][3]. Historical Performance - In 2020, Mona Lisa recorded a net profit of 566 million yuan, the highest in its history. However, from 2021 onwards, the company has seen a continuous decline in revenue and net profit, with net profit dropping to -381 million yuan in 2022 and 12.5 million yuan in 2024 [3]. - The company's net profit margin has decreased from 11.65% in 2020 to 2.81% in 2024, reflecting increasing operational pressure [3]. Shareholder Actions - Zhang Qikang's planned share reduction is set to occur between October 21, 2025, and January 20, 2026, with the potential to cash out approximately 24.915 million yuan if sold at the current price of 16.61 yuan per share [4][5]. - Despite the company's performance challenges, Zhang Qikang's salary has consistently increased, reaching 2.757 million yuan in 2024, the highest among executives [5][6]. Market Outlook - Zhang Qikang expressed optimism about the future of the ceramic industry, highlighting the significant demand within the existing real estate market and the potential for growth through product innovation and service enhancement [8].