COF Reaches Settlement With Influencers Over Affiliate Marketing Clash

Core Insights - Capital One has settled a lawsuit with social media creators who claimed that the bank's browser extension deprived them of commissions on sales generated through their content [1][8] - The settlement is pending preliminary approval by Nov. 17, and Capital One did not admit any wrongdoing [2][1] Lawsuit Details - The lawsuit revolves around affiliate marketing, where creators earn commissions by promoting products on their platforms [3] - Creators alleged that the Capital One Shopping extension misattributed referral traffic, leading to the bank collecting commissions that should have gone to them [4][8] - A U.S. District Judge ruled that the influencers presented a plausible case regarding the redirection of their commissions [5][8] Regulatory Challenges - Capital One has faced multiple regulatory challenges, including a lawsuit against the Federal Deposit Insurance Corp. over a $474.1 million assessment and a $425 million settlement for misleading online savings account customers [6] Stock Performance - Over the past six months, Capital One's shares have increased by 26.2%, while the industry has seen a growth of 49.8% [7]