Is PepsiCo's Gatorade Strategy Enough to Fend Off Its Rivals?

Key Takeaways PepsiCo highlights Gatorade's regained share in the sports drink market this year.PepsiCo expands with Propel, tapping demand for functional, health-focused hydration.Innovation, distribution and away-from-home channels drive PepsiCo's beverage strategy.PepsiCo, Inc.’s (PEP) Gatorade brand remains the crown jewel of its sports hydration portfolio. The company is doubling down on strategies to defend and expand its lead in the face of mounting competition. On its latest earnings call, managemen ...