eBay Courts Gen Z Shoppers With Tise Acquisition

Core Insights - eBay is acquiring Tise, a C2C second-hand fashion marketplace based in Norway, to enhance its C2C position [1][2] - The acquisition aims to attract Gen Z and Millennial consumers through Tise's social-first platform and community engagement features [2][3] - eBay Ventures previously invested in Tise in 2022, making this acquisition a continuation of that investment strategy [3] Company Strategy - The acquisition is expected to strengthen eBay's C2C offerings and connect more deeply with younger consumers [4] - Tise's features, such as following sellers and personalized recommendations, will enrich the eBay C2C experience [3][4] Market Context - The second-hand clothing market is benefiting from current economic conditions, including inflation, which has led consumers to seek budget-friendly shopping options [4][5] - Millennials are particularly engaged in second-hand shopping, with 52% reporting an increase in their resale shopping activities over the past year [5] E-commerce Trends - Recent research indicates that online shoppers spend significantly more than in-store consumers, with online baskets averaging $131.66 compared to $78.50 in physical stores, representing a 68% increase [6] - Health and beauty items are leading categories in both online and in-store shopping, with online purchases averaging $138.61, which is 64% higher than in-store purchases [6]