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Mercado Libre Expands Beyond Consumer Market With Launch of B2B Unit
MercadoLibreMercadoLibre(US:MELI) PYMNTS.comยท2025-09-22 22:29

Core Insights - Mercado Libre has launched a new B2B unit in Argentina, Brazil, Chile, and Mexico, expanding its business beyond the traditional consumer market [1][2] - The company has over 4 million users enabled for wholesale purchases, indicating significant user engagement in this new segment [2] - In Q2, Mercado Libre reported a 34% year-over-year revenue increase, reaching $6.8 billion, with strong growth in both its commerce and FinTech sectors [3] Business Expansion - The new B2B unit is part of a broader strategy to enhance the company's offerings in eCommerce and digital financial services across 18 countries [2][3] - The company is actively pursuing disciplined investments and execution to strengthen its leadership in eCommerce, FinTech, and digital advertising in Latin America [4] Financial Performance - Mercado Libre's revenue growth reflects strong momentum in its business operations, with double-digit growth reported in the second quarter [3] - The company has expanded its free shipping program in Brazil and launched high-impact marketing campaigns for its FinTech unit, Mercado Pago [4] Regulatory Environment - Mexico's antitrust watchdog Cofece has identified that Mercado Libre and Amazon create barriers to competition for sellers but will not impose corrective measures due to uncertainty about consumer benefits [6]