始祖鸟烟花秀事件持续发酵 多方呼吁保护高原生态守护生灵净土

Core Viewpoint - The outdoor brand Arc'teryx's collaboration with artist Cai Guoqiang for the "Ascend Dragon" fireworks show in the Himalayas has sparked significant controversy over ecological protection, commercial ethics, and government regulation, leading to public outcry and investigations [1][2]. Group 1: Event Overview - The "Ascend Dragon" project is part of Arc'teryx's "Towards Beauty" series, aimed at promoting high mountain culture through art, but it took place in one of the world's most ecologically fragile areas, where recovery periods for ecosystems can last hundreds of years [2]. - The event was criticized for its potential ecological impact, despite claims of using biodegradable materials and having the lowest risk level for fireworks [2][3]. Group 2: Financial Impact - Following the controversy, Anta Sports, a major investor in Arc'teryx's parent company Amer Sports, saw its stock price drop by as much as 6% on September 22, ultimately closing at 94.65 HKD per share, a decline of 2.22%, resulting in a market value loss exceeding 7 billion HKD [1]. Group 3: Environmental Concerns - Environmental associations and experts have called for the brand to prioritize ecological ethics over commercial interests, suggesting the establishment of a special fund for wildlife habitat restoration [3][4]. - Experts have raised concerns about the effectiveness of the proposed ecological remediation measures, arguing that the fireworks display could cause irreversible damage to the fragile high-altitude ecosystem [4][5]. Group 4: Brand Response - In response to public criticism, Arc'teryx and Cai Guoqiang issued apologies, acknowledging insufficient assessment of the boundaries of artistic expression and committing to cooperate with third-party ecological evaluations [2][3]. - Despite the brand's previous commitments to sustainability, including a goal to reduce emissions by 90% by 2030, the incident has intensified public scrutiny regarding its environmental practices [3].