今天，你为情绪买单了吗？

Core Insights - The article discusses the rise of emotional consumption among young consumers in China, highlighting how purchases are increasingly driven by emotional value rather than just functional needs [10][21] - The emotional economy is projected to grow significantly, with estimates suggesting it will reach 23,077.67 billion yuan in 2024 and exceed 45,000 billion yuan by 2029 [10] Group 1: Pet Economy - The pet economy has evolved from merely "keeping pets" to "emotionally nurturing" them, with many pet owners viewing their pets as family members [13][15] - Pet-friendly environments are becoming more common in shopping centers, with amenities like pet parks and cafes designed to cater to pet owners' emotional needs [11][12] - The willingness to spend on pets has increased, with services ranging from custom clothing to elaborate memorial services, reflecting a shift towards emotional companionship [14] Group 2: Trend of Blind Boxes - The popularity of blind boxes, particularly from brands like Pop Mart, illustrates a shift from buying toys to purchasing happiness, with consumers seeking emotional fulfillment through collectibles [16][18] - The sales performance of Pop Mart's store in Zhengzhou is notable, achieving annual sales of 20 million yuan, indicating strong consumer interest in emotional products [16] - The trend is supported by collaborations with popular IPs and themed events, enhancing the emotional experience associated with purchases [17] Group 3: Electronic Pets - The emergence of AI-powered electronic pets represents a new frontier in emotional consumption, with products like "萌UU" providing companionship and emotional support [19][20] - The market for AI toys is rapidly expanding, with sales increasing significantly, indicating a growing consumer preference for intelligent companionship [19] - The demand for emotional value is shifting from passive acceptance to active creation, suggesting a future where emotional consumption will dominate spending [20]