第四届中国（四川）国际熊猫消费节25日启幕 购在中国 蜀里安逸

Core Viewpoint - The "Buy in China · Sichuan Station" and the Fourth China (Sichuan) International Panda Consumption Festival will take place from September 25 to November 30, featuring a variety of international and local activities aimed at boosting consumer spending and enhancing the shopping experience in Sichuan [4][10]. Group 1: Event Overview - The festival will include a main venue in Chengdu and sub-venues in Yibin and Dazhou, with a total framework of "1+12+N" activities [4][10]. - The event will feature 12 flagship IP activities focusing on various economic sectors, including the Chengdu-Chongqing Twin City Consumption Festival and the Eighth World Sichuan Cuisine Conference [4][5]. Group 2: Economic Focus Areas - Five major economic zones will host unique activities: - Chengdu Plain Economic Zone will focus on international consumption and launch events like the Import Carnival [5]. - Southern Sichuan Economic Zone will emphasize nighttime economy with food and wine festivals [6]. - Northeastern Sichuan Economic Zone will explore red tourism and cultural performances [7]. - Panzhihua Economic Zone will target the silver economy and wellness tourism [8]. - Northwestern Sichuan Ecological Demonstration Zone will integrate culture and commerce [9]. Group 3: Consumer Incentives - A total of 400 million yuan in "Shu Li An Yi" consumption vouchers will be distributed, with additional promotional activities expected to exceed 1 billion yuan in benefits for consumers [10][11]. - The festival will introduce the "Most Beautiful Sichuan West Scenic Road" self-driving travel package, along with wedding and vacation routes to attract tourists [4][10]. Group 4: Cultural and Tourism Activities - Over 1,300 cultural and tourism activities will be organized, including 50 major international and domestic events [15][17]. - The festival will feature more than 100 unique exhibitions across various cultural venues, enhancing the overall visitor experience [16]. Group 5: Sports and Entertainment Integration - Major sporting events, including the NBA Celebrity Game and the League of Legends World Championship finals, will be held in Chengdu, aiming to drive consumer engagement through sports [18]. - The integration of sports events with local consumption will be emphasized, with special packages for fans and promotional activities in major commercial areas [14][17].