Qi Lu Wan Bao·2025-09-23 00:31Group 1 - The core message of the news is the launch of a themed publicity campaign by Minsheng Bank's Jinan Zhangqiao branch, aimed at enhancing public financial literacy and protecting financial rights under the slogan "Protecting Financial Rights, Supporting a Better Life" [1][2] - The campaign started on September 15 and focuses on the economic needs and concerns of the local community in Zhangqiao District, utilizing systematic knowledge dissemination and risk alerts to empower financial consumers [1][2] - The bank has set up a "Financial Knowledge Promotion Zone" in its lobby, where trained financial managers provide one-on-one consultations on practical topics such as deposit insurance and fraud prevention, along with distributing informative brochures [1] Group 2 - The "Financial Services into Enterprises" initiative involves the bank visiting key manufacturing and small enterprises to offer tailored financial knowledge lectures, covering topics like payroll card security and proper use of credit products [2] - The campaign has shown significant results, with over 700 promotional materials distributed and more than 1,200 individuals reached, including elderly clients and employees who successfully identified telecom fraud [2] - Looking ahead, the bank plans to establish a long-term mechanism for financial knowledge dissemination, updating promotional content quarterly and forming a "Financial Promotion Alliance" with communities and enterprises [2]