Qi Lu Wan Bao·2025-09-23 00:31Core Viewpoint - The article highlights the proactive measures taken by Minsheng Bank's Jinan Zhangqiao branch to enhance financial consumer rights and awareness through a dedicated campaign aimed at educating the public about financial safety and knowledge [1][3]. Group 1: Campaign Initiatives - The campaign titled "Protecting Financial Rights, Supporting a Better Life" was launched on September 15, focusing on educating consumers about financial risks and rights [1]. - The branch organized targeted financial knowledge presentations in communities and enterprises, specifically addressing the needs of elderly individuals and new residents [1][2]. - Interactive elements such as a "Q&A" section were included in the promotional area to engage the public and enhance learning interest [2]. Group 2: Specialized Services - The branch established a "Financial Consumer Rights Protection Promotion Zone" with easy-to-understand materials and video content to facilitate learning [2]. - Staff members received specialized training to provide one-on-one consultations, explaining complex financial concepts like deposit insurance and investment risks [2]. - The branch implemented senior-friendly services, including a care station with magnifying glasses and wheelchairs, and prioritized service for elderly and disabled customers [2]. Group 3: Future Plans - Minsheng Bank's Jinan Zhangqiao branch plans to establish a regular outreach mechanism, conducting monthly financial education sessions in communities and businesses [3]. - A customer feedback mechanism will be introduced to continuously improve service processes based on client needs [3]. - The branch aims to cultivate a team of "Financial Knowledge Ambassadors" to enhance the effectiveness of financial education efforts [3].