横店短剧现状：现代剧剧组“外逃”，日薪5000元招“爹”是骗局？

Core Insights - The recent surge in demand for short dramas has led to a recruitment frenzy for middle-aged actors, but this trend is accompanied by hidden training traps and industry false advertising [2] - Despite the ongoing popularity of short dramas, there are signs of a decline in the number of production teams in Hengdian, with some modern drama teams relocating to cities like Xi'an and Zhengzhou due to rising costs and outdated facilities [2][8] Industry Growth - The micro-short drama market in China has seen explosive growth, with market sizes increasing from 368 million yuan in 2021 to 373.9 billion yuan in 2023, and projected to reach 50.5 billion yuan in 2024, surpassing film box office revenues for the first time [5] - Hengdian has become a major production hub for micro-short dramas, hosting over 1,190 production teams in 2024, with more than 2,300 teams already recorded in the first seven months of the year [5] Production Dynamics - The shift from long-form dramas to short dramas has significantly altered the work patterns of industry professionals, with some, like prop masters, reporting a 20%-30% increase in monthly income due to the higher volume of short projects [3] - The filming locations for short dramas in Hengdian include modern settings like hospitals and offices, but there is a noticeable decrease in the number of active production teams compared to peak periods [6][8] Competitive Landscape - Modern drama production teams are increasingly leaving Hengdian due to high costs and outdated facilities, with some opting for locations that offer better financial incentives and support [8] - Cities such as Xi'an and Zhengzhou are emerging as competitive alternatives, with established production bases and supportive policies aimed at attracting short drama projects [9] Regional Initiatives - Various cities, including Hangzhou and Nanning, are implementing supportive measures to develop their short drama industries, offering financial incentives and resources to attract production teams [9] - The choice of filming locations is influenced by the suitability of the scenery, the availability of industry support, and the formation of production clusters for micro-short dramas [11]