经济观察｜中国加快制定国家标准 推动预制菜走向“明白菜”

Core Viewpoint - The recent public dispute between the restaurant chain Xibei and internet celebrity Luo Yonghao has brought the topic of prepared dishes back into the spotlight, highlighting the differences in understanding between consumers and restaurant operators regarding prepared dishes and concerns over transparency in the use of such products [1][2]. Industry Development - The rapid industrialization of the restaurant sector is driven by the need for quick service, a wide variety of dishes, and high consumption volumes, leading to the development of central kitchens and chain stores [2]. - The prepared dish market in China is expected to reach a scale of 674.9 billion yuan by 2030, with a compound annual growth rate exceeding 10% over the next decade [2]. Consumer Concerns - Consumers express a need for transparency regarding the use of prepared dishes in restaurants, emphasizing the importance of knowing the true nature of the products they are consuming [3]. - The lack of clear standards and mandatory disclosure requirements has led many operators to avoid informing consumers about the use of prepared dishes, which has contributed to a lack of trust [3]. Regulatory Developments - The Chinese government has initiated efforts to establish national standards for prepared dishes and promote transparency in their use within the restaurant industry to protect consumer rights [1][3]. - Regions such as Guangdong, Shanghai, and Hunan are actively exploring ways to promote transparency in the use of prepared dishes, including labeling them clearly on menus [3].