招商证券国际:内房需求触底 价格走势不一 对内地房地产行业维持“增持”评级
智通财经网·2025-09-23 02:38

Core Viewpoint - The report from China Merchants Securities International indicates that the mainland real estate housing contract area has benefited from increased viewing activity and stable prices, surpassing last year's levels, suggesting signs of demand bottoming out [1] Group 1: Market Trends - The real estate industry is experiencing mixed price trends, with increased home buying activity and tightening liquidity [1] - As of August 2025, the prices and rents of second-hand homes in Beijing and Guangzhou are expected to decrease significantly, with rents declining at a greater rate [1] - The average viewing volume of second-hand homes in 12 cities reversed from a monthly decline of 8.7% in July to an increase of 2.8%, with a year-on-year growth acceleration of 4 percentage points to 19.8% [1] Group 2: Policy and Future Outlook - The relevant home buying policies are unlikely to be uniformly implemented across the market but may gradually roll out with pilot programs [1] - In the long term, the new development model in the real estate industry may strengthen the market position of quality companies by raising industry entry barriers [1]