Xiao Fei Ri Bao Wang·2025-09-23 02:43Core Viewpoint - The increasing sleep issues among the Chinese population, particularly among younger generations, have led to a booming "sleep economy," with the market size expected to exceed 534.9 billion yuan by 2024 [1][2]. Market Demand and Growth - Nearly half (48.5%) of adults in China experience sleep disturbances, with the rate increasing with age [1] - The "sleep economy" market size reached 499.58 billion yuan in 2023, projected to grow at a compound annual growth rate (CAGR) of 8.5% [2] - Sales of sleep-related products, such as split mattresses and smart mattresses, have seen significant growth, with increases of 299% and 82% respectively [3] Industry Innovations - Companies are leveraging technology and cross-industry collaborations to enhance product offerings, such as smart mattresses with multi-dimensional sensors and specialized mattresses for different age groups [2] - The use of advanced materials from aerospace technology in sleep products is an example of innovation in the industry [2] B2B Market Opportunities - The demand for functional bedding is not limited to consumer markets; high-end hotels are shifting focus from luxury hardware to deep experience, enhancing guest satisfaction and increasing revenue [3] - Smart mattresses in elderly care facilities can monitor health conditions, providing timely alerts to family members [3] Industry Challenges - The functional bedding industry faces issues such as product homogeneity and a lack of differentiation in design and features [4] - Smaller companies struggle with high R&D costs, leading to imitation rather than innovation, and some resort to using substandard materials [5] Regulatory and Ethical Concerns - There are concerns about misleading advertising and inadequate after-sales service, which can harm consumer trust and market integrity [5] - Experts suggest that industry associations should establish clear standards and definitions to guide production and marketing practices [6] Recommendations for Improvement - Companies are encouraged to adopt responsible marketing practices, ensuring accurate representation of product capabilities [6] - Establishing efficient after-sales support systems and clear return policies is essential for enhancing consumer confidence [6]