Core Viewpoint - The Bank of Bohai Chengdu Branch is actively promoting financial education through a series of initiatives aimed at enhancing public awareness of financial risks and knowledge, focusing on four key areas: standardizing marketing behavior, resisting illegal intermediaries, preventing telecom fraud, and serving the public [1]. Group 1: Online and Offline Education - The branch utilizes its WeChat public account and news media to push original content such as "risk alerts" and "case studies," encouraging online interaction through quizzes to enhance public risk awareness and financial literacy [2]. - Offline, the branch has established financial education stations at various service points, using LED displays and brochures to disseminate risk information, distributing over 1,000 promotional leaflets, and organizing policy readings and case presentations to create a conducive learning environment [2]. Group 2: Community Engagement - The branch is committed to taking financial education into the community, collaborating with local government departments to deliver presentations in businesses, and leading financial education efforts in office buildings [3]. - Various branches have partnered with local educational institutions to conduct specialized educational activities, such as "Fraud Prevention First Lesson" in schools, and have reached out to rural areas to make financial knowledge accessible to ordinary citizens [3]. Group 3: Interactive Learning - The branch has innovatively integrated financial knowledge into everyday life through events like the "Financial Knowledge Carnival," which includes games, quizzes, and case discussions to teach practical knowledge on fraud prevention, rational complaints, and responsible borrowing [4]. - The branch is also promoting the headquarters' "I Represent Consumer Protection" initiative, using local customs and easily understandable methods to enhance the effectiveness of financial education [4]. - Future plans include continuously improving financial service levels and furthering financial knowledge dissemination to better meet the public's needs for a better life [4].
保障金融权益 助力美好生活 渤海银行成都分行多措并举开展2025年金融教育宣传周主题活动