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“演出+旅游”成为文旅消费新潮流
Huan Qiu Wang·2025-09-23 03:10

Core Insights - The domestic performance market in China has shown significant growth during the summer of 2025, with 126,300 performances held, a 4.18% increase year-on-year, and box office revenue reaching 15.135 billion yuan, up 3.90% from the previous year [1] - The audience attendance reached 42.2332 million, reflecting a 5.17% increase, indicating a strong demand for live performances [1] - The report highlights a trend towards high-quality performances, with consumers increasingly valuing artistic quality in theater productions [1] Group 1: Market Trends - The performance market is diversifying, with various forms of entertainment such as concerts, music festivals, and theatrical performances gaining popularity [2] - Quality productions remain the mainstay of box office success, with long-standing performances like "Silk Road Flower Rain" and "Du Fu" receiving positive reviews and strong attendance [1][2] - The integration of cultural tourism and performance arts is becoming more pronounced, with venues exploring new projects that reflect local culture [2] Group 2: Consumer Behavior - There is a notable shift towards experience-based consumption, particularly among younger demographics who prioritize emotional value in their spending [3] - The trend of combining travel with performance attendance is emerging, with consumers seeking to enhance their experience by visiting multiple attractions [3] - Various local governments are implementing policies to stimulate performance market consumption, such as cultural consumption vouchers and subsidies [3] Group 3: Economic Impact - Large performances like concerts and music festivals are creating a multiplier effect on local economies, extending consumer spending beyond the event itself [5] - The model of "3-hour performances driving 72-hour consumption" illustrates the potential for performances to boost local tourism and related industries [5] - The connection between performance experiences and local cultural identity is strengthening, enhancing the overall appeal of the destination [5]