开业23载悄然闭店，老牌饭店如何找到转型新“坐标”

Core Insights - The closure of Jinan Shunhe Hotel on Quancheng Road is part of a broader transformation wave affecting traditional high-end dining establishments, which are now seeking to redefine their market positioning in response to changing consumer preferences and market pressures [1][2][4]. Company Overview - Shunhe Group, established in September 2002, was once a pioneer in the industry, known for its innovative approach to business-themed hotels and high-end dining, with restaurant revenue accounting for over 75% of its income [2][3]. - The group has expanded its brand portfolio to include various dining concepts, but recent closures indicate a shift in strategy due to evolving market conditions [2][3]. Market Trends - The high-end dining sector is experiencing significant pressure, with a reported 40% decrease in customer traffic compared to previous years, as traditional business clientele has shifted to younger and family-oriented consumers [4][5]. - National statistics show that the restaurant industry saw a revenue increase of only 3.6% year-on-year in the first eight months of 2025, with high-end dining particularly under strain [5]. Consumer Behavior - Consumers are increasingly unwilling to pay for "show" or prestige dining experiences, favoring value for money and quality over traditional high-end offerings [5][6]. - The shift in consumer demographics has led to a decline in business-related dining, which previously constituted about 60% of restaurant traffic, now reduced to 30% [5]. Strategic Responses - In response to market challenges, traditional restaurants are adopting new strategies, such as outdoor dining ("外摆") to attract customers and enhance visibility [6][9]. - Restaurants are also focusing on niche markets, such as family gatherings and health-conscious dining options, to adapt to changing consumer preferences [7][9]. Cultural Integration - There is a growing trend among restaurants to integrate local culture into their dining experiences, enhancing the appeal of their offerings through unique cultural themes and local flavors [9][10]. - Establishments are exploring immersive dining experiences that combine food with cultural elements, aiming to create memorable experiences for consumers [10][11].