“肉夹馍经济”添新活力

Core Insights - The development of the Tongguan Roujiamo industry in Tongguan County has transformed from a small snack to a significant industry, supported by financial initiatives and government policies [1][2][3] Financial Support and Initiatives - Financial institutions in Weinan City have provided a total of 94 million yuan in loans to the Roujiamo industry, facilitating its growth into a major economic contributor [1] - The local government has implemented various measures, including the registration of a geographical indication trademark and the introduction of low-interest loans for entrepreneurs, to support the industry [2] - The "Gulong Roujiamo Loan" product has been introduced to support rural revitalization, with 69.72 million yuan disbursed through 367 loans by the rural credit cooperative [3] Industrial Growth and Production Capacity - There are currently 10 industrial Roujiamo production enterprises in Tongguan County, with 33 production lines capable of producing 700 million frozen buns annually, generating a direct output value of 1 billion yuan and an indirect output value of 10 billion yuan [2] - A specific enterprise has scaled up from producing 2,000 buns daily to 6 million monthly, employing over 70 staff, demonstrating significant growth supported by financial assistance [3] Technological and Market Innovations - The introduction of automated production lines and innovative financing solutions has accelerated the industrialization of Roujiamo production [2][4] - A new financing product, "Tongguan Roujiamo Processing Loan," has been developed to meet the financing needs of local businesses, allowing for quick loan processing [4] Export and International Expansion - Roujiamo products have gained popularity not only in domestic markets but also internationally, with exports reaching 5 million frozen buns to 17 countries [2][6] - A leading Roujiamo enterprise has successfully opened stores in Bangkok and Zaragoza, contributing to its international market presence and achieving significant sales milestones [7]