Core Insights - The release of the "2025 Non-woven Fabric Cleaning Products Safety Standard White Paper" marks the establishment of a systematic, professional, and high-standard safety guideline for the non-woven fabric cleaning products industry in China, setting a new benchmark for safe and healthy development in the sector [1][4]. Industry Overview - The non-woven fabric cleaning products market, represented by items such as facial wipes, wet wipes, and wet toilet paper, has experienced explosive growth driven by increasing consumer health awareness, becoming a key driver of the cleaning paper market [3]. - Despite rapid growth, the industry faces significant safety concerns, including product quality inconsistencies, false advertising, and non-compliant production practices, leading to safety incidents that harm consumer rights and erode industry trust [3]. Safety Standards - The white paper introduces an innovative "5S Safety Standard" system, which breaks down safety into five quantifiable, traceable, and verifiable dimensions: 1. Raw Material Safety: Emphasizes source control, requiring raw materials to be pure, traceable, and free from preservatives, harmful residues, and whitening agents [4]. 2. Ingredient Safety: Mandates product ingredient testing and transparent ingredient information to ensure formula purity [4]. 3. Production Environment Safety: Focuses on strict quality control processes and compliance in manufacturing environments to prevent secondary contamination [4]. 4. Product Quality Control Safety: Ensures stability across the entire product lifecycle by enforcing strict controls on physical indicators like sealing and flexibility [4]. 5. Skin Contact Safety: Enhances user experience through improved skin testing and evaluations to ensure products are skin-friendly and non-irritating [4]. Industry Collaboration - The white paper has garnered high praise from various stakeholders, including media, data agencies, platforms, and industry representatives, who recognize the 5S safety standard's value in protecting consumer rights and promoting healthy market development [6]. - Key players like Xinhua News, Kantar, JD.com, and Saiderli have expressed their commitment to implementing the 5S standards, highlighting its role in establishing clear safety norms and evaluation systems for raw materials in the industry [6]. Future Outlook - The release of the white paper exemplifies the social responsibility and leadership of Vinda, a leading brand in the industry, which aims to guide the sector towards more standardized and healthier practices [9]. - The industry is encouraged to collectively adopt the 5S safety standards to enhance the quality of raw materials, production, and quality control, ultimately fostering a new phase of high-quality development based on safety, quality, and trust [9].
维达领衔发布无纺布安全标准，引领安心洁净新风向