Group 1 - The event "Mom's Needlework" is a public welfare project that combines intangible cultural heritage with modern technology, aiming to promote traditional craftsmanship and cultural values through innovative formats like "intangible heritage + new energy vehicles" [1][2] - The event featured traditional clothing showcases from various ethnic groups, hands-on experiences for children, and stories from heritage artisans, emphasizing the importance of cultural transmission and community engagement [2][3] - The project is supported by multiple organizations, including China Ping An and Lantu Automotive, highlighting the collaborative effort to integrate cultural heritage into modern consumer products, thereby enhancing cultural significance in everyday life [3][4] Group 2 - Lantu Automotive aims to blend Chinese culture with modern technology in its high-end electric vehicles, positioning itself as a bridge for cultural value transmission and social responsibility [3] - Ping An Insurance emphasizes its commitment to social responsibility through initiatives like the "Orange Workshop," which supports rural women in entrepreneurship and skill development, thereby contributing to poverty alleviation and cultural preservation [4] - The collaboration between Ping An and Lantu Automotive seeks to leverage the automotive industry’s resources to foster public welfare, encouraging more enterprises and individuals to engage in cultural heritage and rural development initiatives [4]
当刺绣遇见新能源:中国平安携手岚图汽车探索"非遗+新能源汽车"公益新模式