Core Viewpoint - The event organized by Beijing Bank Shanghai Branch aims to enhance financial literacy among rural residents, particularly focusing on preventing financial fraud and illegal fundraising activities [1][3][7] Group 1: Event Overview - The financial knowledge promotion activity took place on September 16 in Lianjun Village, Jiading District, aligning with the political and public-oriented requirements of financial work [1] - The event featured various interactive activities such as outdoor knowledge checkpoints, financial knowledge classrooms, and knowledge delivery to the public, tailored to meet the specific needs of the villagers [3] Group 2: Target Audience and Content - The activity specifically addressed the needs of the elderly population in Lianjun Village, focusing on issues like preventing telecom fraud and identifying illegal fundraising [3] - Staff from the bank provided education on basic financial knowledge and emphasized fraud prevention, urging villagers to protect their personal information and assets [3][5] Group 3: Engagement and Impact - Four knowledge checkpoints were set up to encourage villagers to participate in a quiz, with rewards for completing the activity, resulting in a lively atmosphere and high enthusiasm for learning [5] - The event concluded with a collective viewing of a financial warning education short film, with participants expressing that the content was practical and relevant to their lives [5] Group 4: Future Plans - This event represents a practical implementation of Beijing Bank Shanghai Branch's commitment to integrating financial education into rural revitalization strategies and fulfilling social responsibilities [7] - The bank plans to continue exploring effective promotional methods to regularly and precisely advance financial knowledge dissemination, aiming to benefit more communities [7]
践行金融为民 知识直达乡村 北京银行上海分行深入开展“京”彩消保宣传周活动