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海合安文旅全资收购苏州华谊兄弟电影世界,首次涉足华东市场

Group 1 - Haihe An Cultural Tourism has completed the full acquisition of the former Suzhou Huayi Brothers Movie World, now renamed "Haihe An Suzhou Yangcheng Peninsula Paradise" [1][2] - The project is located in the core area of the Yangcheng Lake Peninsula National Tourism Resort, covering an area of 690 acres [2] - The park plans to invest 100 million yuan to develop three major new projects, enhancing local cultural integration and visitor experience [1][2] Group 2 - During the trial operation period in the summer of 2025, the park is expected to receive over 350,000 visitors, with a peak daily attendance of 20,000 and a revenue increase of 68% year-on-year [2] - The three major products include the first domestic immersive theme area featuring the "Milk Dragon" IP, an immersive show "Zhuangyuan Returns," and the "Yangcheng Starlight Night" experience [2] - Haihe An Cultural Tourism has successfully operated four major polar ocean tourism projects in Qingdao, Chengdu, Tianjin, and Wuhan, marking its first entry into the East China market with this acquisition [3]