学者：“儒商精神”核心是平衡“逐利”与“仁义”的关系

Core Viewpoint - The essence of "Confucian Business Spirit" is to balance the relationship between profit-seeking and benevolence, emphasizing the role of Confucian merchants as leaders in personal cultivation and contributors to national development [1]. Group 1: Forum Overview - The fifth Confucian Business Forum, part of the Shanghai Confucius Cultural Festival, was held in Jiading District, Shanghai, focusing on the integration of Confucian culture with modern business civilization amid the rise of AI and new productive forces [1][2]. - The forum has been a significant platform for academic and business exchanges since its inception in 2018, addressing contemporary corporate development concerns [2][3]. Group 2: Key Contributions and Perspectives - Experts highlighted that the "Confucian Business Spirit" aligns well with Shanghai's urban character and can enhance the city's soft power and global influence [2][3]. - The forum discussed the importance of ethical and moral concepts in maintaining a positive cycle among businesses, employees, and society, emphasizing the need for integrity and benevolence [5]. Group 3: Future Directions - Scholars proposed that the study of "Confucian Business Spirit" should focus on building a Chinese autonomous business ethics knowledge system, advocating for a shift from zero-sum thinking to a spirit of harmony and altruism [5]. - The need for nurturing talent in Confucian business culture and promoting cultural exchanges between different business civilizations was emphasized as a pathway for future development [5][6].