Zhong Guo Jin Rong Xin Xi Wang·2025-09-23 05:18Core Insights - China Life Insurance Company in Shanxi Province emphasizes "finance for the people" during the Financial Education Promotion Week, engaging in various activities to enhance financial literacy among the public [1][3] - The company adopts a financial education model that combines traditional culture, scenario-based education, and immersive services to fulfill its corporate responsibility [1] Group 1 - The company organized a series of activities with high-level executives participating directly to communicate financial knowledge to the public [1] - The event "Moon Full Mid-Autumn Financial Protection" involved executives engaging with consumers through interactive experiences, receiving positive feedback from participants [1] - The company aims to integrate financial education and risk prevention into daily services, ensuring ongoing consumer protection beyond temporary initiatives [3] Group 2 - The company’s Vice President Chen Huili participated in a radio program discussing consumer rights protection, insurance suitability principles, and fraud prevention [3] - Activities were tailored for specific demographics, including the elderly, youth, new citizens, and rural residents, focusing on innovative and differentiated approaches [3] - The company emphasizes that financial consumer protection is not a temporary effort but a continuous commitment to safeguarding the public's financial well-being [3]