金融宣传下基层 风险守护暖乡村——友邦人寿山东分公司金融宣传“县域行”走进莘县燕塔广场

Core Viewpoint - The initiative by AIA Life Shandong aims to enhance public financial literacy and address rural financial education gaps through targeted outreach programs [1] Group 1: Initiative Overview - AIA Life Shandong launched a special campaign titled "Risk Alerts Delivered to Your Doorstep, Financial Education in Counties" to extend financial services from urban to rural areas [1] - The first event took place in Yanta Square, Xincheng County, focusing on the theme of "Popularizing Financial Knowledge, Protecting Farmers' Wallets" [1] Group 2: Educational Approach - The team employed an innovative three-dimensional approach combining "knowledge explanation, case warnings, and interactive Q&A" to engage the rural audience effectively [3] - Financial jargon was simplified into everyday language, making complex risk concepts relatable and understandable for the audience [3] Group 3: Addressing Fraud Risks - The campaign specifically targeted prevalent issues such as telecom network fraud in rural areas, using real cases from Xincheng County to illustrate various scams [3] - Common scams discussed included impersonation of authorities, fake investment schemes, lottery fraud, and impersonation of friends for loans [3] Group 4: Investment Scams Awareness - The team highlighted three major rural investment traps: false agricultural project investments, elder care service fraud, and private high-interest loans [5] - The message emphasized the importance of skepticism towards "too good to be true" offers and encouraged consultation with family or legitimate financial institutions before making decisions [5] Group 5: Commitment to Rural Financial Education - This initiative reflects AIA Life Shandong's commitment to social responsibility by bringing risk awareness directly to the community [5] - The company plans to continue its efforts in rural areas, tailoring financial education activities to support rural revitalization and enhance financial security for farmers [5]