报告：数字技术重塑文旅体验 IP运营、智慧文旅等成招聘新风向

Core Insights - The report by 51job highlights a significant increase in demand for hybrid talent combining technology and culture in the tourism and cultural sectors, driven by diverse consumer needs [1][2] - The integration of digital technologies such as AI, VR/AR, and big data is reshaping service models towards intelligent and personalized experiences, making technical skills a necessity in hiring [2][3] - Emerging roles like "Smart Tourism Solution Architect" and "Immersive Experience Designer" reflect the industry's urgent need for professionals with both technical and cultural expertise [1][2] Group 1: Talent Demand and Consumer Trends - The report indicates that by the first half of 2025, domestic travel in China is expected to reach 3.285 billion trips, marking a 20.6% year-on-year increase, which is driving the emergence of new job roles [1] - Consumer preferences are shifting from traditional sightseeing to immersive cultural experiences, leading to a transformation in tourism products towards personalization and experience [1][2] - The demand for traditional roles is declining, while innovative functions such as cultural IP value extraction and immersive experience design are on the rise [1] Group 2: Technological Integration and Job Market Changes - The report emphasizes that digital technologies are becoming core drivers of innovation in the tourism industry, with functionalities like smart itinerary planning and virtual tours gaining popularity [2] - Key hiring criteria now include practical skills in digital tools, with 67.4% of top companies prioritizing candidates' abilities in AI and VR, and 60% focusing on data analysis [2] - The job market is evolving to include positions that blend cultural insight with technical skills, such as "Cultural Tourism IP Operations Director" and "Metaverse Product Manager," with salaries ranging from 250,000 to 700,000 yuan [2]