为什么越来越多的人不买华为手机了？这5 个原因都很现实

Core Viewpoint - Huawei smartphones, once a leading brand in China with a peak annual sales volume of 240 million units and over 40% market share domestically, are experiencing a decline in sales due to several key challenges faced by consumers [2]. Group 1: Reasons for Decline - Reason 1: Difficulty in purchasing new Huawei models, with consumers often unable to buy them at launch due to rapid sell-outs and scalpers marking up prices [2]. - Reason 2: Huawei's products are perceived to have lower cost-performance ratio compared to competitors, such as Xiaomi, which offers similar models at lower prices [5][6]. - Reason 3: High repair costs for Huawei devices, leading consumers to consider switching brands when repair expenses exceed a third of the device's purchase price [6]. Group 2: Market Competition and Design - Reason 4: The smartphone market is highly competitive, with a wide variety of brands available, leading to a loss of market share for Huawei as consumers explore other options [7][9]. - Reason 5: Huawei's conservative design approach does not appeal to the current consumer preference for trendy and personalized aesthetics, unlike competitors who frequently innovate in design [11].