百瑞源凭借卓越的质量管理与全产业链建设获第五届中国质量奖提名奖

Core Viewpoint - Bai Rui Yuan has been nominated for the fifth China Quality Award, marking a significant achievement for the goji berry industry in China, emphasizing the importance of quality management and full industry chain construction [1] Group 1: Quality Management and Industry Development - Bai Rui Yuan has established nearly 670 hectares of organic standardized planting bases in Ningxia, promoting the transition from traditional smallholder farming to enterprise-scale, standardized cultivation [1] - The company has implemented an ecological planting model using "insect control" to enhance quality, achieving multiple certifications including EU organic product certification and AAAA-level ecological farm certification [1] Group 2: Technological Innovation - Bai Rui Yuan collaborated with China Agricultural University to develop fresh-keeping technology over six years, addressing issues of appearance, taste, and nutritional loss in traditional drying processes [2] - The company has built the first intelligent fresh-keeping goji berry production line in the industry, transitioning from rough processing to refined processing [2] - Bai Rui Yuan has obtained 20 Chinese invention patents and 25 utility model patents through partnerships with various research institutions, recognized as a national high-tech enterprise [2] Group 3: Full Industry Chain Model - The company has created a comprehensive industry chain model encompassing technology research and development, organic planting, production processing, market marketing, and cultural tourism [3] - Bai Rui Yuan's quality testing analysis center is set to receive CNAS certification in 2024, enhancing its international testing capabilities [3] - The company has implemented strict quality control measures, including batch testing from raw materials to finished products, and has maintained a customer satisfaction rate of over 98% [3] Group 4: Brand and Market Expansion - Bai Rui Yuan has established a brand chain system with nearly 100 stores in key cities across the country and has achieved full-channel e-commerce sales [3] - The company created the Ningxia Goji Berry Museum, a national AAAA-level tourist attraction, which has received over 3 million visitors [3] - Bai Rui Yuan has innovatively developed a goji berry estate that integrates planting, processing, and cultural tourism, providing immersive experiences for users [3] Group 5: Commitment to Quality and Community - Since receiving the first Silver Award from Yinchuan City in 2014, Bai Rui Yuan has consistently focused on quality control and brand building, culminating in the recent nomination for the China Quality Award [4] - The company plans to continue publishing quality white papers and initiating high-quality development initiatives to enhance the goji berry industry and support rural revitalization [4]