行业分化加剧，美孚1号车养护如何为门店注入确定性增长？

Core Insights - The automotive aftermarket is at a new turning point, where reliance on price competition or short-term tactics is no longer sufficient for sustained growth of stores [1] Group 1: Business Strategy - Mobil 1 Car Care is focusing on long-term certainty for franchisees amidst intense market competition, emphasizing professional development and ecosystem upgrades for all stores [2][3] - The "Star Alliance Plan" launched in June 2025 aims to enhance brand, marketing, and operational capabilities, showing early positive results within months of implementation [2][3] Group 2: Brand and Marketing - Mobil 1 Car Care is enhancing brand recognition and trust through professional store image and technician training, while also implementing a tailored digital marketing strategy to strengthen user connections and repeat purchases [3][9] - The brand's commitment to professional service is reflected in its "Service Declaration," promising transparent pricing, sincere communication, and professional service [7][9] Group 3: Product Development - Mobil 1 Car Care has expanded its product offerings, including a new line of high-quality products tailored for selected stores, enhancing the product matrix to meet diverse consumer needs [4][6] - The company has developed a comprehensive product line for new energy vehicles, covering essential maintenance needs for mainstream models [10][11] Group 4: Training and Standards - The company prioritizes technician training, offering over 3000 minutes of specialized courses and hosting national skill competitions to standardize service quality [4][11] - Mobil 1 Car Care is actively involved in establishing industry standards for electric vehicle maintenance, aiming to fill the gap in professional care for new energy vehicles [10][11] Group 5: Market Positioning - Over 70% of Mobil 1 Car Care's selected stores outperformed industry averages in the first half of the year, with a consumer satisfaction rate of 98%, solidifying its position in the industry [9][12] - The brand's strategic focus on both traditional and new energy vehicle maintenance reflects a long-term vision that balances current market demands with future growth opportunities [11][12]