贵州丝台酒业集团成立“丝绸之路酒友会” 探索白酒文化传承新路径

Group 1 - The core idea of the establishment of the "Silk Road Wine Friends Club" is to create a high-end communication platform for middle-aged and educated individuals, leveraging the advantages of sauce-flavored liquor and cultural values [1][2] - The club targets individuals over 50 years old, focusing on their spiritual needs in the context of consumption upgrades, and aims to explore new pathways for the inheritance of liquor culture [1][2] - According to a report by the China Alcoholic Drinks Association and KPMG, the total production of large-scale liquor enterprises in China is expected to decline by 1.8% in 2024, while sales revenue and profit continue to rise, indicating a shift towards a "quality + brand + culture" competitive landscape in the industry [1] Group 2 - The chairman of Guizhou Sitai Liquor Group emphasizes that the Silk Road Wine Friends Club is not just a community but also a cultural advocacy and lifestyle approach, aiming to enhance the sense of belonging and recognition among middle-aged individuals [2] - The club plans to establish branches nationwide and create health liquor culture experience centers to promote liquor culture knowledge and enhance consumer recognition and taste [2] - Middle-aged individuals, particularly men aged 36-45, are identified as the main consumers of aged liquor, representing 84% of the market, indicating a significant demand for cultural and social engagement through liquor [2] Group 3 - The Silk Road Wine Friends Club combines the openness of the Silk Road with the profound heritage of Chinese liquor, providing a new pathway for the transmission and dissemination of Chinese liquor culture [3] - This initiative is expected to facilitate the transformation of Chinese liquor from a mere consumer product to a cultural carrier and a bridge for spiritual connection, contributing to a healthier and more civilized drinking culture [3]