郑州？西安？深圳？……“短剧之都”引来大城角逐

Core Viewpoint - Cities like Xi'an and Zhengzhou are experiencing a significant surge in the short drama industry, with Zhengzhou establishing 15 filming bases and Xi'an being a major contributor to the market [2][4]. Group 1: Market Growth and Scale - The micro short drama market in China is projected to reach 50.4 billion yuan in 2024, with expectations to exceed 68 billion yuan in 2025 and surpass 100 billion yuan by 2027 [2]. - In 2022, the market size of micro short dramas exceeded that of box office revenues for films, with user numbers reaching 662 million [2]. Group 2: Regional Development and Support - Zhengzhou aims to become a hub for micro short drama creation, with plans to cultivate several filming bases and competitive production companies, targeting a market size of 10 billion yuan by 2027 [3][4]. - The government of Henan has included support for Zhengzhou's micro short drama initiatives in its key tasks for 2025, highlighting the strategic importance of this industry [3]. Group 3: Competitive Advantages - Zhengzhou benefits from lower production costs, with costs being 30% to 40% lower than first-tier cities, and the ability to complete a 100-episode micro short drama for 300,000 to 800,000 yuan [4]. - The city’s transportation infrastructure, including a comprehensive high-speed rail network and an international airport, facilitates efficient filming operations [4]. Group 4: Industry Challenges and Regulations - Despite the growth, the short drama industry faces challenges such as regulatory scrutiny, competition, and issues related to copyright and content quality [6]. - The core business model of short dramas relies on user acquisition through paid content, which may need refinement as user growth stabilizes and acquisition costs rise [6]. Group 5: Government Initiatives - Major cities, including Shenzhen, are investing in the short drama sector, with initiatives aimed at enhancing the local film industry and providing financial support for quality productions [5][6]. - Shenzhen offers financial incentives for outstanding scripts and encourages filming in the city to boost tourism and enhance its image [6].