Group 1 - Shenzhen has launched a brand overseas service platform to enhance the international influence, competitiveness, and attractiveness of its brands, particularly for small and medium-sized enterprises (SMEs) [1][2] - The initiative aims to gather government, international organizations, enterprises, and industry associations to deepen cooperation and share development opportunities [1][3] - The Shenzhen Market Supervision Administration will help companies improve brand value and global recognition, transitioning from product to brand and moving up the value chain [2][3] Group 2 - A one-stop brand overseas service matrix will be established, leveraging market regulation functions such as intellectual property and advertising to support SMEs [2] - The China Foreign Languages Publishing Administration will assist Shenzhen enterprises in overseas brand launches, product displays, and participation in international exhibitions to expand the international influence of Chinese brands [2][3] - A cultural communication innovation cooperation base has been set up in Shenzhen to create a national-level public service platform for brand overseas expansion [3]
广东深圳搭建中小企业品牌出海服务平台
Zhong Guo Zhi Liang Xin Wen Wang·2025-09-23 06:47