同样是预制菜，预制菜之王萨莉亚为什么没人骂？

Core Viewpoint - The pre-prepared food industry is currently facing scrutiny, with many dining enterprises distancing themselves from it due to negative consumer perceptions associated with freshness and healthiness [2] Group 1: Company Performance - Salvia, a Japanese chain Italian restaurant brand, reported a sales revenue of 188.339 billion yen for the first three quarters of the fiscal year 2024, representing a year-on-year growth of 15.4% [4] - The company achieved a net profit of 7.7 billion yen, with a year-on-year increase of over 50% [4] Group 2: Market Dynamics - Despite the controversy surrounding pre-prepared food, Salvia appears to be largely unaffected, possibly due to its affordable pricing strategy [3] - The negative perception of pre-prepared food among consumers is partly linked to high prices and quality mismatches, as well as the use of frozen meal packages [3] - Salvia employs a transparent approach by allowing customers to see the preparation process in some locations, which may enhance consumer trust [3] Group 3: Industry Trends - The pre-prepared food market has experienced rapid growth in recent years, but has also faced issues of consumer distrust due to low entry barriers leading to unregulated growth [4] - As market regulation tightens, the industry may undergo a new round of reshuffling, favoring leading brands and pushing dining enterprises towards more transparent practices regarding pre-prepared food [5]