莲花跑车EMEYA/ELETRE新款上市

Group 1 - The Lotus brand recently held a launch event in Shanghai for its new models, the EMEYA and ELETRE, with starting prices set at 538,000 yuan and 558,000 yuan respectively [1] - The automotive industry is experiencing unprecedented prosperity but is also facing severe homogenization challenges, making originality increasingly valuable [3] - Lotus Group's CEO emphasized the importance of original spirit in the automotive industry, highlighting the brand's 77-year history of innovation and excellence in driving performance [3] Group 2 - Lotus has been a pioneer in electric vehicle technology, having developed the world's first electric hypercar, the EVIJA X, with over 2,000 horsepower [3] - The company is leveraging digital technology to enhance driving control and comfort, addressing long-standing engineering challenges [3] - Lotus vehicles incorporate unique "black technology" that provides superior performance, creating a competitive edge that is difficult for others to replicate [3]