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B级插混轿车市场 “三国杀”:8万元级“价格战”白热化,自主品牌重塑格局
Mei Ri Jing Ji Xin Wen·2025-09-23 07:56

Core Viewpoint - The B-class sedan market is experiencing a price war, with domestic brands aggressively competing in the 80,000 to 100,000 yuan price range, reshaping market dynamics and challenging joint venture brands [1][2]. Group 1: Market Competition - The launch of the Roewe M7 DMH at a price range of 85,800 to 102,800 yuan signifies a strategic move to penetrate the mid-sized hybrid sedan market [1][2]. - BYD Qin L and Galaxy A7 are key competitors in the B-class hybrid sedan segment, with prices starting at 89,800 yuan and 89,800 yuan respectively, and both models showing strong sales performance [2][6]. - The B-class sedan market is crucial for market share, with domestic brands leveraging price, technology, and intelligent features to gain an edge over joint venture brands [1][6]. Group 2: Sales Performance - The BYD Qin L has a monthly sales range of 16,000 to 20,000 units, while the Galaxy A7 achieved 12,078 units in August, ranking fifth in the hybrid sedan market [2][3]. - The Roewe M7 DMH received over 10,000 pre-orders in its first week, indicating strong market interest and potential for significant sales [2][5]. Group 3: Industry Trends - The B-class hybrid sedan segment has seen a substantial increase in sales, with figures rising from 9,925 units in July 2022 to 124,000 units in July 2023, capturing 12.6% of the overall market share [8][10]. - Despite a recent slowdown in growth for hybrid models, the long-term outlook remains positive, with expectations for continued development and market presence [9][10]. - The export of plug-in hybrid vehicles has doubled in the first half of the year, indicating a growing international market for these models [9][10].