Core Viewpoint - The launch of the "True Guarantee" service system by Beike aims to enhance consumer confidence in housing transactions and promote high-quality development in the real estate industry [1][3] Group 1: Service System Overview - The "True Guarantee" system includes 35 service commitments, consisting of 6 platform-level commitments and 29 brand-level commitments [3] - Key commitments include "real housing sources, compensation for false information," "no reason to refund commission if the transaction fails," and "advance payment for property debts" [3] - The system is designed to provide comprehensive service guarantees throughout the transaction process, ensuring peace of mind for both buyers and sellers [1][3] Group 2: Implementation Mechanism - Beike employs a mechanism of "1 standard + 2 capabilities + 100 million yuan guarantee fund" to ensure effective execution of commitments [3] - The standardization of service processes is supported by technology such as big data and AI models to identify risks [3] - A guarantee fund of 100 million yuan is established to provide quick compensation to consumers in case of losses during compliant transactions [3] Group 3: Industry Context and Trends - The real estate market is transitioning to a "stock era," with an increasing proportion of second-hand housing transactions, leading to heightened consumer expectations for safety and service quality [2][3] - The "True Guarantee" system is a response to the evolving needs of consumers, emphasizing the importance of quality service in driving healthy industry development [2][3] Group 4: Case Studies and Effectiveness - Real-life examples demonstrate the effectiveness of the "True Guarantee," such as quick commission refunds and prompt repairs for property issues [4] - As of July 2025, the platform has achieved a 97.2% fund custody rate and has blocked 16,000 potential transaction risks, with an actual loss occurrence rate of only 0.006% [4] Group 5: Long-term Strategy and Vision - Beike's commitment to long-termism and continuous empowerment of service providers is aimed at creating a positive cycle where consumers feel secure and service providers can focus on quality service [5][6] - The "True Guarantee" is seen as a key component in establishing Beike's core competitiveness and enhancing its brand image as a trustworthy platform [6]
敢承诺敢赔付，贝壳平台服务承诺从2001年起累计退赔垫付55.6亿元