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中国上市公司协会理事刘翠兰：出海要善用媒体力量 讲好中国品牌故事
Feng Huang Wang Cai Jing·2025-09-23 08:17

Core Insights - The "Phoenix Bay Area Finance Forum 2025" held in Guangzhou focused on the theme "New Pattern, New Path" and gathered global elites from politics, business, and academia to explore development opportunities amidst changing circumstances [1] Compliance and Governance - Liu Cuilan, a director of the China Listed Companies Association, emphasized that compliance is essential for Chinese companies transitioning to global players, highlighting the need to navigate varying regulations in governance, foreign investment, ESG, data security, intellectual property, and supply chain management [3] - Companies must strengthen their governance and compliance awareness to avoid rapid but unstable expansion in international markets [3] Innovation as a Competitive Edge - Innovation is identified as a critical strength for companies to establish themselves globally, particularly in the face of technological competition and barriers [3] - Companies are encouraged to leverage both domestic and international markets and resources, increase R&D investment, and enhance their independent innovation capabilities [3] Cultural Integration and Local Engagement - Liu Cuilan suggested that companies should respect local cultures and customs, support local supply chains, and engage in community service to transition from being perceived as outsiders to becoming integral members of the local community [4] - The goal of "coexistence" serves as a bonding agent for companies integrating into local markets [4] Importance of Information Dissemination - There is a significant information dissemination gap for Chinese companies operating abroad, often leading to misinterpretation of their corporate image [4] - Companies should proactively set agendas and utilize international narrative languages to effectively communicate their stories and values, enhancing brand affinity and credibility [4] - Emphasizing both technological innovation and cultural empathy is crucial for accurately portraying Chinese brands in the global market [4]