Core Viewpoint - Porsche is slowing down its electrification process by introducing more internal combustion engine models and delaying the launch of some electric vehicle models due to changing market conditions [2][5]. Group 1: Strategic Adjustments - Porsche's board has finalized a product strategy adjustment plan to adapt to the rapidly changing automotive industry [2]. - The company will collaborate with other brands under the Volkswagen Group for technical restructuring and synergy [2]. - The planned electric platform development timeline for the 2030s will be adjusted [2]. Group 2: Market Demand Insights - Demand growth for luxury electric vehicles has significantly slowed, prompting Porsche's strategic response [2]. - In the first seven months of this year, the penetration rate of new energy vehicles in China's automotive market for cars priced above 400,000 yuan was only 1.3%, down from 1.6% last year [3]. Group 3: Product Lifecycle and Innovation - Existing electric models will continue to be updated, and Porsche plans to showcase key electric vehicle models and the latest R&D achievements from its newly established China R&D center [5]. - The lifecycle of current internal combustion engine models, such as the Panamera and Cayenne, will be extended, with plans for new models included in the product cycle [5]. Group 4: Financial Implications - The adjustments aim to improve the company's medium to long-term financial performance, although short-term impacts will include significant depreciation and provisions due to platform and project rearrangements [6]. - The strategy aims to create a balanced product mix, enhancing flexibility and market position amid a volatile market environment [6].
保时捷调整电动平台研发计划:推迟部分纯电动车上市,针对性新增内燃机车型
Mei Ri Jing Ji Xin Wen·2025-09-23 08:33