Chang Sha Wan Bao·2025-09-23 08:46Core Viewpoint - The event organized by China Life Insurance's Wangcheng branch aimed to enhance financial literacy and awareness of insurance among the local community and tourists through interactive and engaging activities [1][8]. Group 1: Event Overview - The event titled "Financial Rights 'Jing' in Protection, Beautiful Life 'Gang' with You" was held on September 20, featuring collaboration with 22 financial institutions [1]. - The event utilized a "professional service + fun interaction" model to provide practical and experiential financial knowledge to attendees [1]. Group 2: Activities and Engagement - The promotional booth was designed to reflect the ancient architectural style of the town, showcasing materials such as "Insurance Consumer Rights Protection Guide" and "Insurance Fraud Prevention Manual" [3]. - Over 300 promotional materials were distributed, and more than 150 consultations were conducted, helping to clear common misconceptions about insurance [3]. Group 3: Interactive Learning - The event included a game area where participants could learn through play, such as solving riddles related to insurance types, which encouraged community engagement [5]. - A popular segment involved children answering questions about insurance fraud, with correct answers rewarded with candy, reinforcing the message that insurance is a risk management tool [5]. Group 4: Cultural Integration - The event incorporated artistic performances and interactive segments to make insurance concepts more relatable, including a Q&A session that highlighted the importance of honesty in insurance applications [7]. - Performances by local banks included songs that emphasized anti-fraud messages, further embedding financial literacy into the community's cultural fabric [7]. Group 5: Future Commitment - China Life Insurance's Wangcheng branch plans to continue innovating in its outreach efforts, aiming to deliver professional insurance knowledge and services directly to the community [8]. - The initiative reflects the company's commitment to social responsibility and enhancing the financial environment in the region [8].