Zhong Jin Zai Xian·2025-09-23 09:01Core Viewpoint - The article highlights the efforts of Zheshang Bank in promoting financial education and fraud prevention during the "2025 Financial Education Promotion Week," emphasizing the importance of safeguarding financial rights and enhancing public awareness of financial risks [1][14]. Group 1: Online Initiatives - Zheshang Bank launched the "Zheshang Consumer Protection · Anti-Fraud Laboratory" themed live broadcast, focusing on high-risk fraud scenarios in campuses, counties, and communities, using innovative formats like experiments and situational performances to explain scams [2][4]. - The live broadcast attracted 151,000 viewers and received over 559,000 likes, with participants actively sharing anti-fraud tips in the comments [2]. - The bank also created a series of engaging short videos to simplify complex financial concepts, reaching 69,600 viewers [4]. Group 2: Offline Activities - Zheshang Bank organized various offline activities to cater to different demographic needs, including a financial knowledge flash event at Hangzhou Xiaoshan International Airport, providing travelers with bite-sized financial information [5]. - The bank conducted an "in-flight classroom" for new university students on a flight from Hangzhou to Guangzhou, focusing on fraud prevention [5]. - Specific initiatives were tailored for elderly clients, such as DIY workshops to help them recognize common scams related to retirement investments and health products [7]. Group 3: Community Engagement - The bank's "Hundred-Thousand-Ten Thousand" initiative involved financial advisors and volunteers engaging with rural communities to disseminate financial knowledge, collaborating with local governments and law enforcement [11]. - Events included a "Fraud Prevention Carnival" in Zhoushan, where real cases were shared in local dialects, making learning enjoyable for villagers [11]. - Interactive games and activities were used in various locations to teach practical financial knowledge, enhancing community engagement [11]. Group 4: Overall Impact - The comprehensive approach of combining online technology with offline experiences and deep community outreach transformed financial education from passive listening to active learning [14]. - Zheshang Bank aims to continue leveraging technology and collaboration to deepen financial education and contribute to a safer financial environment [14].